Privacy Policy

Last Updated: February 26, 2026

At Peak Flow Gear, we value the trust you place in us when you choose our performance wear. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from peakflowgear.com (the “Site”).

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

Identity Data: Name, billing address, shipping address.
Payment Data: Payment information (including credit card numbers), email address, and phone number.
Technical Data: Information about how you interact with our charcoal, white, and gold collections.

2. How We Use Your Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

Communicate with you regarding your "Peak Flow" orders.
Screen our orders for potential risk or fraud.
When in line with the preferences you have shared with us, provide you with information or advertising relating to our new gear drops and exclusive gold-standard offers.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

Platform Provider: We use Wix to power our online store.
Analytics: We use Google Analytics to help us understand how our customers shop at Peak Flow Gear.
Compliance: Finally, we may also share your Personal Information to comply with applicable laws and regulations or to protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes retargeting ads for items you may have left in your cart.

5. Your Rights

If you are a resident of certain jurisdictions (such as the EU under GDPR or California under CCPA), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us on our Contact page.